Tag Archives: Facebook

Social Media Predictions 2009

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My two cents worth? To beat the competition it helps to be in the right time, at the right place. Social media can help you do this. Or to put it another way, with a quote taken from a nice post on the subject of social networking & profit: “Relevancy is not enough in advertising. It’s about relevancy and timing.”

Social Media 2009

Talking about relevancy and timing here’s a great example from Laura Fitton of how to alienate people with the way Facebook Ads suck up data from users, unless you remember to opt-out of Social Ads:

“Wow! Leaving the group efactor on Facebook! DO NOT WANT the fact that I joined their FB group to be a part of their Ads. WTH? Repeat: this was NOT efactor’s doing. this is a Facebook-wide issue. it affects you too. Social ads are opt OUT. Privacy>News Feed>Social Ads.”

Facebook Social Ads Permissions

Facebook Social Ads Permissions

 

Is it strange that Facebook is the top UK search term?

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“The first six months of the year were particularly Facebook crazy, but that still doesn’t entirely explain why Facebook would be the most searched term of 2008 in the UK. It’s not like the URL – Facebook.com – is particularly hard to remember, so perhaps Google is the homepage and people like my Mum forget to type the address into the address bar instead of the Google search box…” (Posted by the Guardian’s Jemima Kiss on Wednesday December 10th).

Hmm, what I like to do is turn the puzzle the other way round, and take the fact that people searched for Facebook, rather than remembered the url seriously. After all didn’t Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell say in an interview with Forrester’s Jeremiah Owyang that the ‘corporate homepage’ for them is not Dell.com but Google, MSN or Yahoo? Makes a bit more sense in that context? See 03:40+ mins in.