Drupal 7 is slower but more scalable

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Nice to hear from the BCS about Drupal 7, with more content making it slower but more safely scalable.

By all accounts it should have been delivered before now, but because of lack of contributors it’s slowed right down – I wonder if any UK-based Drupal developers are helping out in this respect?

The new release of popular content management system Drupal will be slower, but more scalable, according to its creators.

Drupal 7, which is already behind schedule, is expected to be launched in either summer or autumn this year.

The open source software, which is increasing in popularity, is now thought to power around one percent of the world’s websites.

The upgrade will feature over 70 new modules and contain a substantial growth in code size.

The announcement came at the Drupalcon conference in San Francisco.

Many UK based developers booked to attend the conference have had to watch proceedings over the net because of flight disruptions.

For the super-geek there’s the added bonus that Drupal 7 connects the open source platform into the semantic as Drupal 7 adds Resource Description Framework (RDF) to mark up content such as blog posts, comments, and tags from different sources, so you can present them in your own site or searches. Apparently it’s like turning the web into one vast database – also known as the semantic web. [Or for the complex-minded, web 2.0 + semantic web = web 3.0].

How MC Hammer is using social media to monetize his brand

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MC Hammer at the 140 characters conference in NY talks about behaviour, & ups the value of the likes of Twitter for staying in the feedback loop, and monetizing his brand by staying in control of access:

MC Hammer: The behaviours have shifted right now. 140 characters 24 months ago was very trivial some of the conversations..why would you tweet this, why would you tweet that, all those things; and then they started to grasp the understanding of the business implications and how we could effect our customer relations, how we could effect mobilizing an audience – so studying the behaviour..so that’s what excites me right now.

Q: How are you using social media?

MC Hammer: Very strategically. I’m using it to shape behaviour, to stay in the feedback loop, to have a firm understanding of the totality of me as both humanising my brand as a person and the extended relationship between me and my audience…transparency is the key going forward. You as the brand control that access rather than a third person who monetizes seeing you where you are, sending their photographers, taking it and saying wow you are on TMZ.

See the full 15 minute conversation.

PS: Hammer says MySpace is now ‘old school’. He goes on to mention the value of the ‘total stream’ of tweets which give a picture of the business and the personal over many months. And references a recent lunch meeting with a guy from Salesforce.com and musician Neil Young to how to maximise the use of Twitter for artists.

His tip for interacting with people with a negative mindset on Twitter? Use the ‘block’ function. (He gets a round of applause fromthe audience when he says if he wants negativitity for his barnd or business he needs only turn on his TV).

Conversely he highlights people ‘doing good & doing well’ as an under-served market.