Thinslicing joke, otherwise lost to the world

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Phew, just found my  joke I contributed to the xs4all Science Jokes site wayback in March 2001. Now it looks like a joke about #thinslicing, in part because it includes concepts borrowed from my travels – heterogeneous organisation of data – comes from talking to a group of computer scientists at a First Tuesday meeting in 2000:

Q: How do you find a needle in a haystack?

Scientist says: One draws up a research and development proposal for a new
and improved device, costing $100m in budget and just under $200m on final
completion. The device can harvest for needles in any given haystack in any
terrain at any time, and operated by remote or even hands-on control.

Chaotician says: Faced with such a heterogeneous organisation of data you
assemble a bunch of friends (say ten or less, or maybe more if there is free
alcohol) and hold a party on the haystack. Someone will be bound to find the
needle by stepping or sitting on it. Or if they don’t something much more
strange + interesting will appear, so that the needle is classified as a
variant hay-straw. And the new discovery classified as the strange attractor.

 

A guide to help get your influencer marketing right from the start

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Influencer marketing

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. The Rise of Digital Influence, the new report (March 2012) by Altimeter Group Principal Analyst Brian Solis is a ‘how-to’ guide for businesses to spark desirable effects and outcomes through social media influence.

The report helps companies understand how influence spreads, and it includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report.

How do brands handle the power of key influencers?

Also included are an Influence Framework and an Influence Action Plan to help brands identify connected consumers and define and measure strategic digital influence initiatives.