Category Archives: Business

“It’s amazing how the little things matter”

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13 mins 57 secs into Scoble’s video interview on the new Facebook design with Facebook’s Mark Slee he asks my favourite kinda question; essentially ‘what are the small things that you guys have done, that might be unexpected, that others don’t bother to do?’ Mark looks kinda like he’s not been asked that before (15:05). Hey, ‘it’s clean and easy to use’ is the answer. But problem is that’s a generic answer, Scoble asked for something specific. So he asks again, in a different way, for what the guy is proudest of? Now a better answer. One, a better production interface which brings elements like videos and photos together for the first time in a simpler experience, and which makes it easier to share. On the consumption side the newsfeeds interface now come in different views, so they’ve taken the newsfeed interface which revolutionised the site a couple of years ago, and now allows users to interact with the feed and filter down exactly what they’re interested in. Thanks Mark. And nice to hear you use a PC.

It’s a long way to the bottom

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Liked the piece in Social Media Today by Marc Meyer which asks whether we try to do too much with social media (‘Are we slaves to the rhythm of social media?‘):

“What do you think? What is acceptable? Frankly I try to limit my time into blocks built around the work day and even at home. But I can see where one could spend endless amounts of time building and maintaining social media personas from here to BFE and back. The question is. What is your ultimate plan or goal with social media? As a layperson and as a professional, do you have an end game result in mind? Do you have a plan?”

Personally, speaking as a relative outside to the mainstream of the web 2.0 world I would say I don’t want to follow the mainstream and think the more you out in the more you get out, though for most people that’s obviously true. Business like, I want to do the minimum to get the maximum return. How to do that of course requires a great deal of work and learning. Or to use the old quote about a guy’s struggle to get out of the ghetto: “It’s a long way to the bottom.”