Gordon Brown on the Politics Show

PM Gordon Brown claimed on the BBC Politics Show today that the global credit crunch was not forseeable. The structures to protect against bank breakdown were only designed for individual bank failure like the UK’s Northern Rock. Hmm, I thought, but haven’t we been told about the ‘global economy’ for years now, and its essential ‘inter-dependency’. And this no doubt would include banks. But the possibility that bank failure could be plural and inter-dependent in nature was not planned for, not by the FSA, not by all those clever  folk at HM Treasury. Really?

PS: ICAEW CEO Michael Izza suggests in his excellent post-Davos blog that ex-PM Tony Blair might still have a role to help communicate the complexity of the crisis.

Techlightenment makes sense to me

Went to the techlightenment presentation at the Hub in King’s Cross last night, thanks to Deirdre. Nice people, interesting concept with very cool ROI case.

We are very social

We are very social

Their pitch: “Google don’t have a monopoly on groundbreaking approaches to online advertising. Indeed new techniques Techlightenment have pioneered are trumping Google in terms of cost per click (CPC), conversion rates and early stage reach.”

My response: “I like the idea that it combines the best of the ‘longtail’ concept with the best of mass marketing – aggregating small targeted audiences into a large more highly receptive audience (in fact I’ll use that line in my blog!)”.