The theory that the internet phrase lol,meaning “laugh out loud”, can be placed at any part in any sentence and make said sentence lose all credibilty and seriousness.
ex 1
Doc: We need to operate on your colon lol, you have cancer.
ex 2
Jesus: Take this all of you and eat it, it is my body, lol.
ex 3
Me: Will you marry me? Lol.
ex 4
Me: I just had a great idea to make a million bucks, lol.
^Lol theory in action
PDF of the rogue UK housing minister document, in the process detailing how to best write a killer report from Jon Moon, reproduced in all its ‘bouncy’ bullet-point glory:
In May 2008, Gordon Brown’s housing minister, Caroline Flint, exposed the Government’s fears over the poor state of the housing market when she accidentally let photographers glimpse a ‘top-secret’ report as she walked into No 10.
Page 2 looks at some of the many things the note got wrong (and it’s laid out as a WiT, needless to say). And on page 3 I’ve transformed it by doing it as a WiT. WiT is my seriously better alternative to bullets that triples impact. It transforms all types of documents – slides, reports, notes, CVs, meeting minutes, KPI packs and more. Visit www.jmoon.co.uk for more.