Category Archives: Business

How to write a killer report

Posted on by
Reply

PDF of the rogue UK housing minister document, in the process detailing how to best write a killer report from Jon Moon, reproduced in all its ‘bouncy’ bullet-point glory:

In May 2008, Gordon Brown’s housing minister, Caroline Flint, exposed the Government’s fears over the poor state of the housing market when she accidentally let photographers glimpse a ‘top-secret’ report as she walked into No 10.

Page 2 looks at some of the many things the note got wrong (and it’s laid out as a WiT, needless to say). And on page 3 I’ve transformed it by doing it as a WiT. WiT is my seriously better alternative to bullets that triples impact. It transforms all types of documents – slides, reports, notes, CVs, meeting minutes, KPI packs and more. Visit www.jmoon.co.uk for more.

Gordon Brown on the Politics Show

Posted on by
Reply

PM Gordon Brown claimed on the BBC Politics Show today that the global credit crunch was not forseeable. The structures to protect against bank breakdown were only designed for individual bank failure like the UK’s Northern Rock. Hmm, I thought, but haven’t we been told about the ‘global economy’ for years now, and its essential ‘inter-dependency’. And this no doubt would include banks. But the possibility that bank failure could be plural and inter-dependent in nature was not planned for, not by the FSA, not by all those clever  folk at HM Treasury. Really?

PS: ICAEW CEO Michael Izza suggests in his excellent post-Davos blog that ex-PM Tony Blair might still have a role to help communicate the complexity of the crisis.