Category Archives: Marketing

Likes, Comments, Shares / Posts = Engagement

Posted on by
Reply

It’s true that Average Post Engagement Rates can range from 0.01% to 1%, but people keep forgetting thats the people interacting, and that its for every post. If 1% of people interact with EVERY one of your posts, that means a majority of your fans have seen it. So it’s the exact reason why Engagement Rate is a metric worth monitoring!

Nice post/graphic from Social Bakers, to which I left a comment to ask for an example of how to the non-mathematicians amongst us it can appear to be true that “if 1% of people interact with EVERY one of your posts, that means a majority of your fans have seen it”. Here’s their visual response, with an explanation in terms of the relationship between engagement and reach:

Socialbakers ROE

 

And then it of course you could chart your engagement and reach posts against their ideal in a simple x/y graph and see if that helps guide you, to see if you’re doing things correctly. Too much reach, but not enough engagement, check the actuals vs my simple info-graphic?

My reach vs engagement chart

PS: Here’s the calcs_examples I promised with their simple formulas. Enjoy!

 

Witty comment on customer expectations

Posted on by
1

Saw this witty comment on people’s expectations around products on an Engadget piece regarding the new Google TV launch:

Man people go off-topic fast… can’t we just comment on the actual product instead of making useless comparisons?

“Get an Xbox instead because of X & Y”
“Instead of an Xbox get a PS3, because it offers Z & X”
“Yea but why a PS3 when you can just get XBMC, you can do Y & Z”
“Forget XBMC, just get Plex because it does W & T”
“Or just get an iPad w/ HDMI so you can do Z & W”
“Ew don’t get an iPad, get a Transformer Prime because W & Z”
“Or get a computer, since it does X, Y, Z, O, M, G, S, T, F, U”
“A computer can’t move, get a car because it seats at least 4 people”