The Race to Reinvent Collateral

An industry trial involving BlackRock, JPMorgan, Citi and other financial groups suggests tokenised money-market funds could release cash tied up in derivatives margin. The opportunity also creates a critical role for pricing providers such as RedStone.

Wall Street’s enthusiasm for tokenisation is moving beyond the creation of digital versions of familiar securities and towards a more consequential objective: changing how collateral moves through the financial system.

A working group convened by Global Digital Finance and the International Swaps and Derivatives Association has concluded that tokenised money-market fund shares could operate within existing US collateral arrangements, potentially allowing financial institutions to use interest-earning fund holdings directly for derivatives margin instead of first redeeming them for cash.

The project brought together more than 300 participants from over 120 firms, with 48 organisations taking part in an industry sandbox. Contributors included BlackRock Inc., JPMorgan Chase & Co., Goldman Sachs Group Inc., Morgan Stanley, Citigroup Inc., Bank of America Corp., Fidelity Investments, State Street Corp., CME Group Inc. and Intercontinental Exchange Inc., alongside custodians, technology companies, law firms and data providers. The report cautions that participation does not necessarily imply endorsement by every firm involved.

The initiative addresses an increasingly expensive problem. Financial institutions collected about $1.6 trillion of initial and variation margin on non-cleared trades at the end of 2025, according to the report. Maintaining sufficient cash and eligible securities to meet those calls can leave capital sitting in the wrong account or legal entity, particularly during periods of market volatility when liquidity is most valuable.

The objective, the report said, is to put the “right collateral in the right place” without requiring institutions to dismantle the systems they already use.

Under current arrangements, an institution holding shares in a money-market fund may need to redeem those shares, receive the proceeds and then post cash to satisfy a margin call. Any surplus cash may later be swept back into a fund. Each movement creates settlement dependencies, operational work and periods during which the institution may forgo investment income.

A transferable token representing ownership of the fund could compress that process. Rather than converting the investment into cash, the institution could pledge or transfer the fund interest itself, subject to the recipient’s eligibility rules and an agreed valuation and haircut. The asset could continue to generate income while securing the obligation, potentially reducing the amount of idle cash held across derivatives, repo and securities-lending operations.

That is the distinction between tokenising an asset and making it useful. The industry has already produced digital representations of Treasury bills, private-credit funds and money-market products, but issuance alone does little to improve the financial system unless those assets can move between institutions, satisfy regulatory requirements and remain accessible when a counterparty defaults.

The GDF-ISDA work suggests collateral may be one of the first institutional applications in which tokenisation provides an identifiable economic benefit rather than primarily a new distribution channel.

From sandbox to market infrastructure

The sandbox tested three progressively more complex workflows: bilateral variation margin for uncleared derivatives; a cleared initial-margin cascade involving clients, futures commission merchants and clearing houses; and segregated initial margin under the rules governing uncleared derivatives.

The tests used synthetic tokens and did not transfer real fund interests or create legal obligations, an important limitation. Eligibility lists, valuations and haircuts were also agreed in advance. The exercise therefore did not replicate all the uncertainty or liquidity pressure of a live market.

Even so, the results demonstrated that tokenised fund interests could be incorporated into existing institutional processes without replacing the core margin-management systems used by the participating firms. In the first simulation, settlement was completed in “under two minutes” in each of three scenarios.

One test involved State Street making a $4 million margin call to BlackRock. BlackRock accepted $3 million and disputed the balance, with the agreed portion represented by three tokenised instruments from different issuers. The transaction was routed through Ownera’s FinP2P network and settled using Fireblocks wallets on Ethereum, while the disputed amount remained outside the pledge.

The significance was less the use of a blockchain than the preservation of an established market practice: counterparties could settle the undisputed portion of a call without waiting for the disagreement to be resolved. The transaction also showed that several tokenised funds could be included in a single collateral instruction rather than processed separately.

A later simulation explored whether an intermediary could replace cash already posted to a clearing house with tokenised funds, freeing the cash for another obligation. In the test, $25 million of USDC returned to Citi following a substitution at ICE was subsequently used to meet a separate initial-margin call from CME within the same operational sequence.

The commercial argument is straightforward. Collateral that can be substituted and reused intraday reduces the need to pre-position cash at multiple clearing houses. For banks and brokers operating across fragmented markets, the benefit could be measured less in transaction speed than in the amount of liquidity that no longer needs to remain trapped in separate pools.

The report’s finding does not mean clearing houses are about to accept a broad range of tokenised funds. Each venue would still determine which assets qualify, how large a haircut should be applied and whether the fund could be liquidated reliably during stress. Yet the experiment indicates that the technical movement of collateral may be easier to solve than the industry’s governance and risk questions.

The report also functions as a piece of industry advocacy. Its recommendations actively encourage participation from financial institutions and describe potential first-mover advantages for those willing to integrate these digital rails early. By framing tokenisation as a tool for capital efficiency rather than just a technical experiment, the working group seeks to build the institutional momentum necessary for broader adoption.

Pricing providers enter the collateral machinery

The sandbox also highlights the growing importance of pricing providers. During the third simulation, independent ratings information from Moody’s and pricing data supplied by both Kaiko and RedStone “fed the eligibility and haircut logic,” according to the report. Those inputs helped determine whether an asset could be accepted and what value should be recognised for collateral purposes.

Among those providers, RedStone has focused on NAV-based pricing infrastructure for tokenised funds, an area likely to become increasingly important if such assets begin circulating as institutional collateral.

That function is central to the architecture. A tokenised fund cannot be useful as institutional collateral merely because ownership can be transferred quickly. The recipient must know what the fund is worth, whether the valuation is current, how much protection to demand against changes in value and whether the underlying data can be independently verified.

This is more complicated for tokenised funds than for continuously traded cryptocurrencies. Many fund tokens do not have liquid secondary markets producing a constant stream of executable prices. Their value is instead based on net asset value calculated by a fund administrator, often once a day, while income may accrue separately.

RedStone has developed NAV-based feeds for tokenised products including BlackRock’s BUIDL, VanEck’s VBILL and other funds issued through Securitize. Its infrastructure is designed to carry administrator-supplied valuations on-chain with signatures, timestamps and an auditable history, rather than deriving a price from several exchanges as an oracle might for Bitcoin or Ether.

Ownera occupied an influential position within the project, providing the orchestration network used during the sandbox while two company executives co-chaired the workstream that produced the recommendations. The report recommends that the next phase proceed through production pilots on the Open Collateral Network.

Its inclusion nonetheless points to an emerging source of commercial power. If tokenised securities become widely used as collateral, the providers responsible for valuation, asset identification, credit information and proof of reserves could become embedded in the daily risk controls of banks, brokers and clearing houses.

The resulting competition will not simply be between blockchains. It will involve asset managers seeking to make their funds eligible, custodians controlling access and settlement, clearing houses setting collateral policy, orchestration networks connecting otherwise incompatible systems, and data companies determining which values the system treats as authoritative.

Faster liquidity, faster risk

The strongest argument for tokenised collateral is also the source of its principal risk.

Faster transfers and automated substitutions could allow institutions to respond more efficiently to margin calls, reduce settlement failures and redeploy liquidity across markets. Smart contracts could also prevent transfers that breach eligibility rules or exceed agreed limits.

But a more tightly connected collateral system can transmit errors just as efficiently as it transmits assets. The report discusses concentration risk surrounding wallets, tokenisation platforms, transfer agents, and interoperability providers; however, it does not extend this same analysis to pricing providers. This is a notable omission despite their critical role in determining collateral eligibility and haircuts, where an incorrect NAV or stale price could be incorporated automatically into several transactions before a human operator intervenes.

Interoperability broadens the number of participants able to exchange assets. It does not necessarily broaden the number of independent valuation sources those participants rely upon.

Legal structure remains equally important. The report examines several tokenisation models and emphasises that a token is not a separate asset class; depending on its design, it may be the legal record of ownership, a securities entitlement or a contractual representation of an interest held elsewhere. The ability of a secured party to take control of the collateral and realise it after default will depend on that structure, not merely on possession of a blockchain token.

The experiment therefore represents an advance, but not a finished market. It shows that established collateral workflows can be reproduced on tokenised rails and, in some cases, executed much faster. It does not yet establish how those arrangements will perform when prices move sharply, counterparties fail or several institutions demand liquidity simultaneously.

Adoption also faces practical constraints. Existing rules limit the use of tokenised funds for certain forms of cleared variation margin, transfer restrictions narrow the universe of eligible funds, and today’s collateral pool remains concentrated largely in US government money-market products.

For years, tokenisation advocates have argued that almost every financial asset will eventually exist on a blockchain. The more immediate opportunity may be narrower and more valuable: enabling conservative, yield-bearing instruments to circulate through the machinery that secures global markets.

If tokenisation succeeds, the competitive advantage may lie less in issuing digital assets than in controlling the infrastructure that determines how those assets move, are valued and become eligible as collateral. In that world, the next contest for Wall Street may not be over tokenisation itself, but over who controls the rules of the collateral network.

Read the full GDF and ISDA report: Unlocking Capital with U.S. Tokenized Money Market Funds for Collateral Mobility

ICO marketing guide – updated

The ICO is a fundraising mechanism, where future cryptocurrency, is sold for current, liquid cryptocurrencies like Bitcoin, Waves and Ethereum. You receive bitcoins or another currency in exchange for your token. The project economics and integration of the token into the product should be described in detail on the website and in WhitePaper in advance.
(Waves Platform: How to run an ICO)

I recently took part in the successful $14.2m cryptocurrency fundraising campaign for augmented reality device Lampix, better known as an ICO or Initial Crowd Offering. In case you hadn’t noticed ICO’s have recently overtaken IPOs as the new way for startups to raise funds, avoiding the regulatory obstacles of an IPO, and tapping into a new pool of investors.

After the ten-day crowdsale had finished, and the dust has settled, I realised there’s not a great deal of easily accessible guidance on how to run a marketing campaign for such a lucrative fundraising method. I’m not approaching this as an expert in ICO marketing, rather as a marketer with experience in the last year of supporting a crowdfunding campaign on Seedrs for Welendus which raised £100K and marginally involved in the Crowdcube campaign for MBJ which raised over £700K.


Recorded by King Passive

Give yourself plenty of time
MBJ’s advice, written directly after their campaign in preparing in advance for your crowdfunding, equally applies to an ICO ‘crowdsale’: “Think carefully about the amount of time that you will be able to dedicate to your campaign, whilst ensuring that your business continues to run smoothly. The last thing that you want is some bad press in the middle of a raise. “Whilst we only gave ourselves three weeks, depending on the number of resources you can dedicate, we suggest that you allow yourself at least one month (preferably two or three) to adequately prepare for a successful raise.”

Deciding the length of your ICO campaign
Another time factor is the length of time for an ICO. For Lampix when this question came up in forums the answer from CEO George Popescu was simple as to why he’d chosen a campaign of ten days in length: “About why 10 days: because we believe that either people want to help this project or they do not. I don’t think it will change anything if we make it 1 year long.”

The only thing that matters in the typical ICO model is the first 24 hours and the final 24 hours. Because ICOs depend upon the ‘FOMO’ model to drive sales to crypto investors, it’s worth considering that those two periods are the only two those markets pay attention to, because there is always another ICO to watch, or some news catching attention. In between it’s worth reaching out to ppl who aren’t already ICO investors but are interested in your product or service due to their industry or technology connection.

Post in the right forums
More specifically when it comes to ICO marketing, the advice from the Waves Platform is simply to get your ICO information in front of relevant niche communities, for example Bitcointalk (with reportedly more than 1m users) which suggests creation of a thread  for your ICO on bitcointalk.org:

“It is impossible to establish a qualitative relationship with a key audience for the project, blockbuster enthusiasts, traders, investors, etc. without this activity.

“Administration of a thread on BitcoinTalk provides direct interaction with the target audience, enables to answer questions, dispel doubts, and introduce the audience to the developers.

“The announcement of the campaign on Bitcointalk is a must-have part of the program. You will receive many reviews — not all of them will be positive, but they will help you to improve your project.”

Examples of popular and well-designed threads on Bitcointalk WAVES. Ultimate crypto-tokens blockchain platform  ZrCoin Commodity-backed blockchain Starta – Cross-Coin Venture capital on the blockchain

This advice to use Bitcointalk makes a lot of sense. It was certainly used to good effect by Lampix to announce their PIX token crowdsale on 25 July, well before the start of the crowdsale on 9 August. Their Bitcontalk post included detail on the following: (a) Main communication channels from Slack to Reddit (b) An explainer video about Lampix (c) About Lampix (d) The benefits of contributing to the Lampix data ecosystem (e) The device’s technical details (f) Members of the core team (g) The Lampix token, how it works (h) The token launch breakdown.

So now you have announced the intended ICO to early adopters via relevant forums, what about the wider world, from business journalists to investors in general? This list of ICO “marketing instruments” posted on Bitcointalk is a comprehensive starting point:

1. Classic PR – press releases, interviews, Q&A
2. Banner advertising – display ads for extensive reach
3. Influential marketing – connect with opinion leaders.
4. Social media – connect with audience & opinion leaders.
5. YouTube – statements from founders, project introduction.
6. Bounty campaigns – referrals ‘showtime’.
7. Placements in blogs – native advertising.
8. Viral media – videos or pictures.
9. Community marketing – you know, Bitcointalk.
10. Events – meetups, conferences etc.

Classic PR
The challenge here is often that fundraisers want to have instant press coverage but it can be difficult if you don’t have any relationship with journalists already in place. One way round this is to use a paid-for press release service such as Newswire, which Lampix used, which also has the benefit of showing you who picked up the release to read it. That said just remember with press releases you are trying to sell a story to a busy journalist, so it helps to create a compelling angle in the first paragraph. With the less important detail further down the release.

To underline those points CNBC’s technology correspondent Arjun Karpul gave his advice at a Seedrs PR event on how to grab journalist’s attention earlier this year (and yes, that’s me tweeting away). In summary, Arjun said to keep it simple, tell the journalist why they should care about the story, and keep emails short (as they are time poor). But also to consider what it is that makes the founder’s ‘back story’ stand out, so don’t just focus on the power of the technology, think about the human story in attracting coverage!

Welendus founder Nadeem Siam – listening to Arjun’s PR advice AT SEEDRS with me

Wave Platform’s advice on timelines makes sense, that “the launch of the PR campaign should be scheduled at least 3 months before the launch of the ICO. In the context of tight deadlines for the ICO preparation (less than two months), it makes sense to cooperate with the mass media on commercial terms”.

But the timing also depends on a lot of factors from your budget for paid-for coverage, your relationship with journalists and top influencers (such as Robert Scoble for AR and VR innovation; check out his own excellent set of Twitter lists).to how much previous experience you have in gaining coverage. Startup founders understandably passionately believe that their startup is super exciting but from a journalist’s pov all they want a great story simply and clearly told, so try to give it to them ‘on a plate’.

Influencer marketing and using social media
There is a ton of literature on the value of influencer marketing so I won’t go into too much detail. Suffice to say it’s worth mentioning that your best influencers are advisors to your ICO and their network of contacts. Any attempts to reach out to industry ‘influencers’ are likely to be more successful if there is an existing relationship. A great example from Lampix’s ICO was the influencer video from Jeremy Epstein, who specialises in blockchain marketing:

In terms of using social media, it’s worth spending time figuring out from your own network of advisors and supporters who has the most impact in terms of reach and engagement and making sure they, therefore, get the word out. Of course one avenue available to use is paid-for placement of adverts, whether it’s expert-level sponsored content in LinkedIn targeted at high worth investors, or a mass market approach using Facebook for example. Both platforms allow you to A/B test your ads text and imagery too, so there are plenty of options to explore to maximise your ROI.

But a word to the wise, having myself set up Sony’s first comprehensive social marketing dashboard for product marketing around movie blockbuster ‘Skyfall’, you need to decide how best to measure your social media campaigns in advance. For example, if you have a popup for investors to use to agree to your ICO terms, then ensure that is set up as an event in Google Analytics before the ICO starts. And set up goals in GA so you can compare the success of organic traffic from LinkedIn, Reddit, and blog articles to paid-for advertising on Facebook. That way as the ICO campaign progresses you can double-down on what works for maximum effect on investor take up.

YouTube
As well as straightforward explainer videos which show off what your ICO product does it’s worth making sure you consider the impact of video coverage. Just like articles in the likes of Forbes or NASDAQ carry greater authority than on your own blog, then videos created by third parties are valuable collateral. For example, there was a great video by Bloomberg’s Augmented Reality (AR) Fellowship about the use of Lampix which nicely underlined its market potential. And also reach out to industry influencers and commentators who use YouTube, such as Blockchain Investors Community iTuber Lina K. Moon.

The Bounty campaign
‘Bounty campaign’ is an ICO term for activating your user base with incentives and driving referrals. As the advice from Wave says specifically for ICOs “this activity allows to motivate the users of your product for various promotional activities for your project in exchange for a reward in tokens”. In simple terms the bounty can be rewards in tokens for adding a custom signature on Bitcointalk, to include “social bounty, bounty for email subscription, as well as bounty for blog posts and media”.

In the case of Lampix this bounty took the form of a signature and avatar campaign, backed up by a set of rules to ensure the quality of the bounty campaign contributors made at least 25 posts per week, for posts to be constructive and on topic, and containing 75 characters minimum.

Viral media?
The idea your ICO campaign will automatically go viral isn’t really the way to approach it. If you want to get a community of supporters to get excited and to share that you need to give them a reason to. In the case of Lampix they ran early on a competition on Facebook, which linked to a competition run on the Gleam growth platform to win a Lampix device. It gained over 10.5K entries, and did a great job to ignite interest in the ICO before the launch proper.

To run a follow-up post-ICO competition on Gleam for investors also has its merits especially in the period between purchase and distribution of tokens. The practical issue is identifying individual token purchases, however. For that reason, I particularly like the Civic ICO in which investors had to register using the Civic app. As Civic’s CEO Vinny Lingham explains in his introduction to token sales, it’s about “eating your own dogfood” thanks to the nature of the Civics app:

“The core of Civic’s technology is the ability to create unique digital ID’s using mobile devices. We employed this technology in our token sale and required every person in the crowdsale to download and register using the Civic app. This ensured that we did not have the same person making multiples purchases.

“This model worked for us and others, like ZRX and now Doc.ai will be using Civic to ensure broader distribution of tokens.”

Community marketing

Community ROI Calculator

I know from my previous experience in online community consultancy including setting up a community from scratch for the international accountancy organisation the ICAEW, that the opportunity for community marketing depends on a few factors. One of the usual issues is whether your chosen community allows for commercial marketing. Contact the community manager to find that out before posting, otherwise you could find yourself banned! And it’s possible, as I’ve found with owners of AR related LinkedIn Groups, that they also run Facebook pages and have access to email lists which they are willing to share with you in return for payment.

If it’s relevant consider using the Product Hunt community as another neat channel to get the word out and connect with a community of influencers. Be careful again not to spam them with your posting though. For example, when I added Lampix to Product Hunt as a ‘Hunter’ Ben Tossell, the Community Lead for Product Hunt asked me in the comments section: “Not so sure why this is hosting an ICO? Why are tokens being sold for a product like this?”

Finally, for internal and investor communications Lampix used Slack to great effect. It’s especially good where your advocates and evangelists can answer newbie questions about your ICO. But also plan on how you are going to cover activity outside of office hours as it will be active 24/7. And make sure wherever possible questions about the structure of the ICO, and the post-campaign distribution are consistently answered, updating your FAQ if required to aid clarification.

Events
The success of ICO marketing isn’t down to the campaign period, it’s also related to the slow process of getting the word out about your blockchain related product or service in the months leading up to it. Events are obviously a great way to do this but like all marketing is a balance between cost and return. One way to balance out where there is not an obvious commercial return is taking part in competitions where you gain visibility and gain credibility. As a great example see this video for Lampix at TechCrunch Disrupt 2016.

Resources
For a list of ICO monitoring platforms plus other key resources (republished with permission below) take a look at William Mougayar’s Ultimate List of ICO Resources.ordered alphabetically.

“Cryptocurrency Starter” guides novices through the intricacies of digital finance, offering a step-by-step approach to mastering investment, transaction, and security aspects of cryptocurrencies. Through comprehensible explanations, it aids in making informed decisions in the dynamic cryptocurrency landscape.

Other notable resources:

1. Ambisafe
With Ambisafe you can issue any type of asset on the blockchain in minutes, and add it to cryptocurrency exchanges worldwide.

2. Bitcoin Talk Forum
Alternate cryptocurrencies and altcoins forum discussion.

3. CoinFund Slack Channel
Diverse discussions about token sales.

4. Commodity.com
A concise guide to cryptocurrencies (2020)

5. CryptoCompare
CryptoCompare is an interactive platform where you can discuss the latest Crypto trends and monitor all markets streaming in real time

6. CryptoSmile
Blog that posts commentary on several new ICOs.

7. CyberFund
Listings of Crowdsales, Assets and Funds.

8. ICO Countdown
Gives spotlight to new crypto projects with a focus on crowdfunding methodology. Also conducts due diligence to ascertain viability of these projects.

9. ICO List
Lists a variety of token sales.

10. ICOO
Services for launching ICOs.

11. ICO Rating
ICOrating specializes in evaluating companies with a planned ICO. ICOrating’s analysis is thorough and objective, reviewing companies as potential investment objects.

12. ICO Timeline
Partial list of ICO projects.

13. ICO Tracker
Lists ICOcrowdsales according to 5 factors: Whitepaper, Roadmap. Team, Escrow, ICO conditions.

14. Newbium
Cryptocurrency news and information.

15. PrivateMarket
PrivateMarket Technologies enable a new generation of wealth managers to access, analyse and seamlessly execute primary and secondary market transactions online.

16. TokenMarket
TokenMarket is a marketplace for tokens, digital assets and blockchain based investing. Research and invest in tokenized assets. Launch a crowdsale for your project and give backers a tradeable digital asset.

17. Reddit on ICO Crypto
Active & upcoming ICO/Crowdales. Building a due diligence community.

18. Smith + Crown
Maintains a curated list of ongoing and upcoming cryptocurrency ICOs (initial coin offerings), token sales, and crowdsales. Every project is evaluated for listing along multiple criteria, but in general, they list ICOs that should raise the equivalent of $30,000 or are unique in some way. Provides summaries and commentary for select ICOs. Listing or research is not considered an endorsement.

Additional resources include Token InvestorGithub’s Ultimate ICO CalendarICO Bazaar and Week in Ethereum. Have I missed others that should be included? Please add what you have in the comments, or suggest it in the Google Sheet.