Two connected questions for any #startup (1) what customer need does your product meet? (2) what’s your secret sauce in meeting that need?

I know the answers to both questions for the MacGuffin app for example. As MacGuffin is not simply for movie reviews, it’s for self-expression, it’s designed to enable people to share their feelings directly after watching a movie in a direct accessible way.

And connected with that my secret sauce is my #thinslicing approach to identifying that opportunity, coupled with an understanding of user psychology which drives my determination to make it succeed. That’s unique to me.