[Free copy of their guide below; they know their stuff so should be worth a look.also check out my blog post on their product too, with an example from the music industry too.]

The way people consume and share information is rapidly changing. Consumers now trust their peers and opinions posted online for advice about brands and their products or services. Consider these recent statistics that show the dramatic change in consumer behavior:

• 92% of consumers trust earned media, such as recommendations from friends and family, above all other forms of advertising
• 70% of global consumers trust consumer opinions posted online

What this means for marketers is an opportunity to tap into the power of your consumers to launch effective social media initiatives that can enhance your bottom line.

At Extole, we have powered over 200 successful social referral programs for leading brands and agencies. Download this exclusive white paper – the 101 Guide to Social Referral Programs, to learn more about how Consumer-to-Consumer (C2C) Social Marketing can drive high value new sales for your business as well as boost your traffic and awareness.

To download your copy of the 101 Guide to Social Referral Programs, please click HERE.