It’s OK to lose control

A great example for charities on why social media is both scary (you can lose control of the message) but also powerful (losing control is OK), from an example of a Greenpeace campaign over naming a whale. ‘Mr Splashy Pants’ was the name over 70% of people online wanted, but it wasn’t what the charity wanted people to choose. Who won the day? Please see below…

One thought on “It’s OK to lose control

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.