The challenge of 2012? To creatively use social media to generate a people-led Olympics, rather than a government-sponsored games. London ain’t Beijing baby!

• See Rachel Clark’s blog on yesterday’s IET Pinkerton Lecture, on using social media to inspire change. Delivered by Alex Balfour, who is the Head of New Media for the London Organising Committee of the Olympic Games.

Here’s Alex Balfour’s presentation from the event: