Sounds interesting..

Federated Media Publishing (FM), a next-generation media and publishing company, (yesterday 15 October) unveiled the beta version of its much-anticipated Conversational Marketing (CM) Toolbox. The CM toolbox is the industry’s first open conversational marketing measurement platform for tracking and analyzing conversational marketing campaigns.

The beta version is available exclusively for select FM customers including American Express, Asus, Best Buy, Dell, Intel and Symantec with wider availability beginning in the first quarter of 2009. Industry leading partners participating in the beta program include AideRSS, BuzzLogic, comScore, DoubleClick, Google Analytics, Meebo, Nuconomy, Pheedo, PointRoll, Twitter and Yahoo!