I asked this question on LinkedIn three weeks ago but I guess I posted in the wrong location as I didn’t get even one answer.
Q: How do you drive cultural change using a social networking site? Just launched a social networking site for accountants IT Counts, with the first mini-community focusing on IT and accounts, hence the question.
So I’ve had a quick think and come up with two brain-stormed starting points:
1. Ten Common Objections to Social Media Adoption and How You Can Respond
2. More on Obama’s Use of the New Web