“Buried in Google’s quarterly results was a note saying that it was having a harder time than anticipated getting ad revenue out of MySpace. Surprise, it’s turning out that social networking is not the holy grail of advertising—people don’t like to have ads shoved at them when they are connecting. For this reason, there is a lot of defection going on in the social networking area, as people leave and set up their own gated social networks. If you want to advertise to them, you have to ask permission.” Hmm, interesting.

When author Bruce Nussbaum went on to ask how you’d advertise to a niche such as the WEF’s Young Global Leaders group my comment was to keep it human.