In the Guardian today: “The social networking phenomenon is set to intensify this year with the launch of new specialist communities and the further commercialisation of services, according to a report from analysts at Experian.

“The report, The Impact of Social Networking (925 KB, PDF), says companies will want to tap the trend for social networking but will tailor services for niche audiences that will attract advertisers.”

Or if that doesn’t tickle your fancy how about IDC’s ‘The Business Value of Social Networking Applications’? (80 KB, PDF)