The growth of advertising on niche social networking sites..makes you think doesn’t it? I mean start thinking of professionals with bags of money with no such resource? Oops, I blinked and found another US social networking start-up example from the restaurant industry, featured in Red Herring.
We thought we had most areas covered when we started our network, but every time we turn around, there is a new site out there. Guess we might have to add another hundred sites in the next year or so. For now, Passions Network is a network of 100 individual niche social networking sites, each with it’s own focus on a specific demographic group. The thing that sets the network apart from every other social network online is that members join one time, and then add the sites that match their ‘passions’ in life, into their single account, whether it be Eco issues, Sci Fi, Video Games or Pets. The entire list of sites is here. We are hoping to become a home for the advertisers aiming to reach each of the specific groups represented, but we’re still kindof in our infancy.