By good fortune made it along to the Institute of Physics last Thursday to hear some presentations on web analytics tools. Fun thing about the institute is that there are as I had hoped lots of fun art work inspired by physics. I managed to capture one titled ‘Plexus’ which caught by eye due to the colour and title.

In the end I had to leave early for the Headshift Xmas party, but not before catching the Site Intelligence presentation which was good as it gave a nice overview of the kind of information available to really see how to make e-commerce sites really pay their way.

By the way ‘participant observation changes things’ is my link between (quantum)  physics and the web (social software/Web 2.0). By which I mean that in quantum physics very basically observation had an effect on the observed; and that in web interaction too observation has an effect, it’s not ‘neutral’.  And what’s more the quality of that observation makes a difference. Plus if the character of that observation is unexpected and the response of the observer to the reaction of the observed is additionally unexpected then the effect is not ‘ordinary’.