Tag Archives: online community

Online Community Expert Interview: Ron Casalotti, BusinessWeek

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Q: What are the 3 key lessons you have learned from the process of “activating” the BusinessWeek community via Business Exchange

1. You cannot “manage” community, you need to participate in the conversation and engage your community members on a personal level
2. You need to engage your users wherever they may be socializing on the Web – not just on your site – and so we are active on Twitter (@bwbx) as well as LinkedIn (more on that below)
3. That business oriented users of our site act just like others social media participants do, with clear Key Influencers, Active and Passive users

Full piece here.

John Pearce explains the ICAEW’s ion community plans

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I like the point where John says: “It’s a learning curve,and a cultural change, and (in response to a question from Dennis Howlett) …we are not frightened to fail”.

Interesting to see how it’s developing after my involvement working as community manager from December 07 to January 09 to help set up the ion communities. Nice indicator of popularity that 1,500 folk have joined the top level community which is essentially an entry page; I guess they all get an invitation or e-newsletter to follow that up marketing wise.

With CIMA about to launch it’s own global community in the next few months, I wonder if ACCA will follow suit with its own initiative?