Thanks to David Terrar looks like IT Counts will be helping example the power of WordFrame as an enterprise 2.0 platform at the E2.0 Forum outside Milan.
Why social networking for nerds ain’t easy
A few dry thoughts as to why setting up a social networking site for nerds/scientists/geeks/ etc can be a tad more difficult than high school students. Borrowed and adapted from:

Nerds have different objectives when it comes to social interaction.
“Normal” people expect to accomplish several unrealistic things from social
interaction:
* Stimulating and thought provoking conversation;
* Important social contacts;
* A feeling of connectedness with other humans.
In contrast to “normal” people, nerds have rational objectives for
social interactions:
* Get it over with as soon as possible;
* Avoid getting invited to something unpleasant;
* Demonstrate mental superiority and mastery of all subjects.