Instructions for the pefect online community strategy review:
First read recent Economist piece titled ‘Facebook for suits’.
Then consider the risks involved in setting up an online community (many will fail).
Finally, reflect on why community/social networking sites are missing their mark (mark to market, pun intended).
The ICAEW’s IT Counts website is now open to the public. It’s already won a Web 2.0 Strategies award, and is shortlisted for the 2008 Accountacy Age Awards. Be interesting to see what kind of demographic visitor profile it attracts with its focus on accountancy, IT and business with topics ranging from better use of MS Excel (did I mention it’s sponsored by Microsoft?) to the latest SocialCalc wiki spreadsheet from Socialtext, with the chance via Dennis Howlett to become one of the first users. There’s even mention of the credit crunch. Of course if you want to use the site to make contacts, post blogs and comments you have to register but at least now the content is open for all & Google to read.