Category Archives: Social software

For India also read Brazil, when it comes to social media growth?

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OK, here’s a prediction for 2009, with help from Gauravonomics Blog:

“Social media outsourcing will we widely seen as the next big outsourcing opportunity for India. I have earlier written that social media outsourcing is the next big business opportunity for India and may already be leading the third wave of Indian outsourcing. In 2009, the volume of consumer generated media will increase, social media engagement processes and metrics will evolve and budgets will continue to decrese. All these three trends will drive large international brands to seriously evaluate outsourcing parts of the social media valua chain to countries like India. We will also see more Indian firms pursue the opportunity in a structured manner and social media outsourcing will be widely seen as the next big outsourcing opportunity for India.”

Check out Power.com as one nice example of a social media company headquartered in Brazil and India, with markets worldwide which has recently launched in the UK. OK, India has an edge on Brazil for the simple reason everyone speaks English. Though in Brazil there’s the longstanding US-connection, not to mention the relative ease of travel to consider.

“There aren’t many sites with 5 million users that we haven’t heard of, but Power.com is just that, and it’s a name you might be hearing a lot more of after it launches in the US today [Mashable, 30 November].

“Previously available in Brazil and India, the site bills itself as a “Meebo for social networking” of sorts, allowing you to simultaneously login to accounts on both social networking services like Facebook and MySpace and instant messaging networks like MSN.

“From there, you can view new activities from friends on those services, see who’s online across all of them via a buddy list, and use the “Power Communicator” to simultaneously send a message to your friends on any site you have synced with Power.com. In other words, if your friends are spread across many social networks, you can see an aggregate view of their activities and message them on their native network, all from inside the Power.com interface.”

Building for the community by listening to the community

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A short history of the community which is Stocktwits; many of its community members participated in the recent VC funding round, which also echoes the theme of a recent post in IT Counts on member funding of online ventures, Is web 2.0 enabling a new kind of financing?. Here’s what Roger Ehrenberg, founder and Managing Partner of IA Ventures, said:

“Since we started with a blank slate we were able to be intensely customer-focused from Day 1, and it is a culture that runs through everyone that is formally or informally affiliated with Stocktwits. I draw this distinction because there are lots of bloggers and community participants that have been incredibly helpful as we’ve built the platform, and while they are neither investors nor employees have had a profound impact on the product and our roadmap. Building for the community by listening to the community: makes sense, but I’ve seen it done other ways, usually to that company’s detriment. At Stocktwits, Soren, Phil (@ppearlman) and the team are doing it right.

“Stocktwits massively leverages the power of the long tail, but the reason followers are able to rapidly identify value is because of reputation. THE STOCKTWITS COMMUNITY IS A MERITOCRACY. Those that hem and haw and say little don’t get followed. Those who are insightful, sharp and decisive command large readership. And this is the way it should be. We’ve only just seen the tip of the iceberg of what the Stocktwits community can and will become.  But the power of the platform is clear.”