Category Archives: Social software

The simplest community manager training plan ever

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OK, is this is simplest ever community manager training plan you’ve ever read? Note, this is designed for  a one-off one day workshop, with a couple of people new to community management.

1. Essentials of online community management:

  • Prerequisites of growing a successful community
  • Tactics for supporting member conversations – seeding discussions; rituals & events; content and curation using a mix of user generated media; rewards and recognition; responding to first timers;
  • The importance of top contributors – why & how to nurture them
  • Dealing with conflict – value of a community guide; how to moderate; why and how criticism can be good for your community and the insights created
  • How to develop community over the course of the year – the value of champions; what success looks like

2. Creating a daily/weekly community management plan

3. How to measure and record community insights, both qualitative ‘golden nuggets’ and quantitative.

 

Essentials of social media strategy

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Talk Is CheapPhoto by Stuart Glendinning Hall

What are the essentials you need to get right in your social media strategy? It’s an easy question to ask, with plenty of gurus and consultants willing to give you 20% of the answer for free so long as you pay for the remaining 80%.

Lucky Seven EssentialsPhoto by Stuart Glendinning Hall

So let’s leapfrog over that and check out this useful video webinar provided by Radian6, with Christopher Barger, author of The Social Media Strategist. Why do I recommend it? Because he says upfront that it’s easy to say but hard to do, that internal issues can play a key part. And that aligns with my own experience; you need to possess a fair degree of resilience, to build bridges and create consensus, not to mention a great sense of humour both offline and online! Crucially, using metrics to demonstrate real results is a powerful tool to sell the value of social media internally (Slide 18; 42:07) which makes a lot of sense to me having been both a consultant and an internal social media & community practitioner.

OK, so on with the show..