Category Archives: Main Page

Benefits of Brazil

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Interesting article in Gringoes.com that links Brazil’s econmic growth to China’s, whilst dodging the US credit crisis.

“There has probably never been a better time for a worker to find a good job in Brazil than at the moment. The economy is growing, shrugging off most of the fallout from the crisis in the United States, consumers are buying as if every week was Christmas, real pay is rising and millions have been moving up the social ladder into higher classes. Unemployment is virtually at a record low and jobs are plentiful.

“Social inequality and misery are still around but millions have been taken out of poverty or given a helping hand thanks to the economic boom and government social security programs. How much credit should President Luiz Inacio Lula da Silva take for this situation? Quite a lot but the truth is that Lula has had a lot of lucky breaks and he knows it.”

Social Networking: The Way to Communicate

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Social Networking: The Way to Communicate — taken from Truste

By Candice Stewart

In recent years the popularity of Social Networking Sites (SNS’s) has exploded – Facebook, after launching a mere four years ago, now boasts an excess of 97 million users;  LinkedIn launched May 2003 and now has over 20 million registered users; and the story is similar across the board.

The dynamic user-generated design of SNS’s makes them very attractive, but also presents many challenges to both platform providers and users alike. As these sites are vastly made up of user-generated content – users disclose PII about themselves and others, share personal and sensitive data and images, and others may chose to implement 3rd party applications that may also collect and disclose user PII. Social Networking Sites must be aware that they are potentially subject to the same vulnerabilities facing internet platforms at large, such as:  Spam, Spyware, and Identity Theft.

What can be done to contain the above risks? Social Networking Sites have a duty to protect user PII, and make custom privacy controls readily available. In order to uphold industry credibility, SNS’s should choose their 3rd party partners wisely and must convey clear and transparent disclosures to users through their privacy policies. Finally, SNS’s must know their audience; privacy controls should cater to the level of privacy required and/or desired by various user-bases. While SNS platform providers must ensure the security and privacy of user PII, the users are responsible for making sound choices regarding what personal information they share and with whom they share it.

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