Half of iPhone users access social networking from their mobile

There is no doubt that social networking has become the phenomenon of the age. It has moved forward with such a pace that users have probably out stripped technology in terms of the number of applications available. Many of the applications available for the iPhone have connectivity to networks such as Facebook and Twitter, but many have only a limited range of functions when compared to the main networks. The iPhone has shown itself to be uniquely placed to move telephone networking forward; however, the applications available do not help it to be fully integrated into the wider world of social networking.

Few of the applications available are ideal. Many of them have limited functions which only work locally, so it is up to the user in the end to choose an application which is going to be of most use to them. Some of the applications, such as Bluepulse are fairly simple applications which are simple and fast, but lack many of the functions users of Facebook and Twitter are used to. Although it has the appearance of a web page, with friends, messaging and status updates, that is about all the application has to offer. Facebook has an application itself, which although functional, is inferior to the real thing. It has e-mail recognition and integrated chat; however the applicati0n does not run in the background which means you have to be logged in. This means that e-mail and chat are not active all the time. The application does not have location awareness, which some of the other applications have. Another application which demonstrates the wide variation in functionality is iFob. This application is fine if you are within a reasonably close proximity, so great if you are in a concert or bar, and may be useful for business networking events. However, you cannot add friends and can only be used locally.

Loopt is an application which has Twitter and Facebook integration, although actually linking up with Facebook friends is not all that easy. People profiles are fairly simple with just a name and picture. Twitterlator may be one of the better applications for Twitter users. With full search and full friend functionality as well as camera, and location integration, it also has an emergency button which can use to alert friends. However this application can be slow at times and still does not run in the background.

There is no doubt that there is huge potential for social networking applications, and companies are probably still at the stage where we are gathering information. There are a number of business networks starting to spring up which will link people with similar status or positions within companies so that ideas can be exchanged. Almost fifty per cent of iPhone users access social networking sites on iPhone, which is almost twelve times the market average, so the phone and it`s demographic are ideally placed for a bright future in social networking. For up to date iPhone news, go to apple iphone

Is your community manager a shortcut to Enterprise 2.0?

A while back I wrote a post on 10 ways to convince CEO’s to get blogging. Today I saw a tweet from Euan Semple reflecting on a point by Lee Bryant at the Corporate Social Networking Conference:

@euan Agreeing with @leebryant that it takes years to really get social stuff going in a business.

So what advice would I give if a CEO put me on the spot and asked for my ‘cheats’ way of advancing social media in the enterprise? Talking to Rachel Happe at the Community Roundtable I better understand there’s a lot to be gained from using your online community, firmly embedded in your organisation, to drive this forward. The danger is community manger burnout. But maybe a properly managed CM strategy is a direct route to socializing the enterprise? After all shouldn’t I know by now, that was partly my role at the ICAEW; it even says so on my LinkedIn recommendation:

“When implementing a community based software inside a corporate ecosphere, the biggest challenge of all is the cultural change. Stuart is the answer.” April 10, 2008. Bozhidar Zashev , Commercial Manager, Consultcommerce Ltd.

If that’s of interest check out Dennis Howlett’s recent interview with ICAEW’s John Pearce, Director of Digital Communications, where he explains the role of cultural change in the online communities in this short video: “It’s a learning curve,and a cultural change, and (in response to a follow-up question from Dennis) …we are not frightened to fail”.