Startup ecosystems around the world fast challenging Silicon Valley

While Silicon Valley is still the world’s largest and most-influential start-up ecosystem, it no longer wields the power and influence it once did. Flourishing communities in Latin America, Europe, the Middle East and Asia have grown considerably over recent years and are now beginning to challenge Silicon Valley’s domination in technology innovation.

The Startup Ecosystem Report 2012 argues that this trend suggests that countries are shifting from service-based economies to become increasingly driven by a new generation of fast-moving software and technology organisations. 

Download the full report here. You can also view the global rankings table here (and below).

The report finds that Tel Aviv, a highly advanced ecosystem, is the leading alternative to Silicon Valley, while on Silicon Valley’s doorstep, flourishing communities in New York and Los Angeles mean the USA is home to three of the largest ecosystems in the world.

Across the Atlantic, London is by far the largest startup ecosystem in Europe, although its output is still just a third of that of Silicon Valley. Outside of the more traditional markets, the startup ecosystem in Sao Paulo is growing rapidly and creates more jobs for the local community than Silicon Valley does for its own.

The report identifies the ecosystem factors which have contributed to the success of Silicon Valley and uses it as a baseline to compare how well suited other cities are to fostering entrepreneurs.

On this basis, the top 20 startup ecosystems globally are:

1. Silicon Valley
2. Tel Aviv
3. Los Angeles
4. Seattle
5. New York City
6. Boston
7. London
8. Toronto
9. Vancouver
10. Chicago
11. Paris
12. Sydney
13. Sao Paulo
14. Moscow
15. Berlin
16. Waterloo (Canada)
17. Singapore
18. Melbourne
19. Bangalore
20. Santiago

In-depth research provides tangible findings for entrepreneurs, investors and policy makers

The Startup Genome, in partnership with Telefonica Digital, engaged with more than 50,000 entrepreneurs across the world to understand how well placed different ecosystems are to support the development and success of startups. Users of StartupCompass.co – a business intelligence tool for startups – submitted information on their organisations based upon a range of factors, including financial, sales, marketing, product, business model, team, and market information.

Some of the key findings of the report are as follows:

– Even well-developed ecosystems such as New York andLondon are suffering from a funding gap: they each have more than 70% less ‘risk’ capital available for early-stage, pre-product-market fit startups

– Silicon Valley’s success to date can be attributed in part to the attitude of its entrepreneurs. Founders in Silicon Valleywork longer than anywhere else, with an average day lasting 9.94 hours. Motivationally, they tend to be driven by impact rather than product

 New York can claim to be the global capital for female tech entrepreneurs. Nearly a fifth of New York’s entrepreneurs are women and it is home to twice as many female-run startups as Silicon Valley

 Santiago is a great example of an ecosystem kick-started by policy makers, with 4.81 mentors on average (nearly 25% more than Silicon Valley)

– Silicon Valley has left its imprint on all global startup ecosystems. Berlin (4%) and Sao Paulo (7%) have the least founders that lived in Silicon Valley, Singapore (33%) and Waterloo (35%) have the most entrepreneurs that were previously based in Silicon Valley

– Even though Singapore has a relatively well-established funding environment, the risk tolerance of founders is the lowest within the top 20 ecosystems

(above video) Telefonica Digital’s Gonzalo Martin-Villa and the Startup Genome’s Bjoern Lasse Herrman explain some of the thinking behind the report.

Mapping key startup trends around the world

“I am really excited to reveal these insights around how global technology startup ecosystems stack up. Our hope is by completing the first data-driven, comparative study of this global phenomenon we will help to facilitate a constructive public dialogue,” explained Bjoern Lasse Herrmann, CEO of the Startup Genome.

“We created this report for three reasons: firstly, to put a spotlight on the emerging hotspots of technology entrepreneurship that will be responsible for powering a massive global socio-economic structural shift; secondly, to further democratise the knowledge necessary to help spread the merits of Silicon Valley; and thirdly, to give actionable insights to entrepreneurs, investors, corporate development departments and policy makers.”

Gonzalo Martin-Villa, CEO of Wayra, Telefónica Digital’s global startup accelerator, said: “These results tangibly demonstrate how entrepreneurship is flourishing all over the world. We are now seeing emerging ecosystems beginning to act as real viable alternatives to the traditional centres of technology innovation.”

Download the full report from the Telefonica Digital Hub or Startup Compass. The authors can be engaged with by tweeting about this report using #startupecosystem and mentioning @tefdigital and@startupgenome.

Rankings table - Startup Ecosystem Report 2012

How do you market to individuals at scale?

The promise of social media is that it allows businesses to not only market to consumers at scale, for a fraction of traditional media costs. But also that just like Facebook ads as an obvious example, it can reach real individuals through word of mouth rather than cohorts of consumers.

OK, that’s great. but in reality business still sees consumers as relatively passive recipients of their marketing messages. And part of the problem here is that it’s a tough problem to crack, to understand how consumers think and make purchasing decisions. Corporate culture is the very antithesis of how life is lived by most people, and not surprisingly that impacts on the ability to turn ‘likes’ into ‘purchases’ shall we say.

Of course the logical answer for many businesses looking to ‘optimise their social performance’ and improve their social ‘ROI’ is to focus harder on the conversion objectives at the outset. Build those KPIs in from the start, and the rest will follow is the inevitable logic, and for sure that makes sense.

So I am not going to go down that route here, today. Instead taking a more #thinslicing approach I am going to simply map out how in ideal type format the different way businesses and individuals look at purchasing. I’m interested in the subject personally as I submitted an idea for a decision making engine to eBay’s Shopping.com back in 2011. But it was only an idea…

So back to today, after 8 months at Sony here’s a second more light-hearted go at getting under the skin of the customer, with a bit of help from Twitter to map out the customer journey for us..all in 140 characters

#1: how the business sees the customer journey

  1. Do a search on Google for new laptops. Thanks to great SEM the manufacturer’s laptop appears on the first page and there’s also a PPC ad.
  2. The PPC ad has an attractive offer which persuades the consumer to click the link – after all this is a well-known brand.
  3. The consumer then arrives at the product page and sees some nice visuals helps persuade them it’s the kind of product that appeals to them..
  4. So they click on the sub-product page link and arrive at the specific laptop category they’re interested in.
  5. The manufacturer has a set of reviews displayed which suggest in the form of recommendations that these laptops are great value for money.
  6. The consumer sees a laptop in their price bracket and clicks the sub-sub product page to browse the specification, and functionality.
  7. They ‘Like’ the page so it appears on Facebook. Their friends pick up on that and add their comments cements the consumers desire to buy.

#2: How this customer sees it – 

You need a new laptop as your old one has just reached
the 3 year mark, and your still kicking yourself after missing the
attractive looking trade-in deal at PC World for laptops up to 3 years old
Your keen to get something powerful and light but know that must mean
it’s going to cost money which you haven’t got in abundance
So you look up on Google what are the top 5 laptops right now
and can see which one is best for you. However, that laptop is out of your budget
So you then do a search on Google for laptop retailers that provide
laptops to be purchased on credit, and take a look at the mobile phone
providers deals which have caught your eye on the way past their store
You decide that the mobile phone laptop providers aren’t as great as
they look. But you’re happy because you find a reputable looking retailer
with laptops to buy on credit
You compare them to Dell’s offerings:-)
You remember last time you bought a Dell it broke down
though you also remember their fantastic customer service
But you decide to play safe and go with the rival laptop
retailer with the best credit deal, and choose what you can afford with the money you have
And while it’s not one of the top 5 laptops you read before it
‘does what it says on the tin’, and you convince yourself that’s
the best value option. And then buy it. On credit.

My quick HP/MTV EMA interior design