Category Archives: Business

Fun social dating mobile game

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Title of the app: Late to Date?

Elevator pitch – the clock is ticking:

  • A mobile app where guess if your date is going to be late or on time.
  • Win points (like spread betting) depending how close you are, either early or late.
  • Works for both men and women to play:-)
  • Win more points the further away in the future you guess your date will arrive! So few points if you guess they are only 5 minutes away..
  • To avoid gaming through social learning points start to decrease the more regularly accurate you are!
  • Points increase again though if you switch to fractions of a minute to make your bet – then you’re in ‘date heaven’.
  • Promote the app with a community dedicated to tips for your first date, tales of dating hell and dating heaven.

OK, so maybe I am being a bit tongue in cheek but it shows there are plenty of everyday offline activities which can be turned into a potentially fun social mobile game just waiting to be developed.

Essentials of social media strategy

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Talk Is CheapPhoto by Stuart Glendinning Hall

What are the essentials you need to get right in your social media strategy? It’s an easy question to ask, with plenty of gurus and consultants willing to give you 20% of the answer for free so long as you pay for the remaining 80%.

Lucky Seven EssentialsPhoto by Stuart Glendinning Hall

So let’s leapfrog over that and check out this useful video webinar provided by Radian6, with Christopher Barger, author of The Social Media Strategist. Why do I recommend it? Because he says upfront that it’s easy to say but hard to do, that internal issues can play a key part. And that aligns with my own experience; you need to possess a fair degree of resilience, to build bridges and create consensus, not to mention a great sense of humour both offline and online! Crucially, using metrics to demonstrate real results is a powerful tool to sell the value of social media internally (Slide 18; 42:07) which makes a lot of sense to me having been both a consultant and an internal social media & community practitioner.

OK, so on with the show..