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Maybe my best growth hack at Causeway Technologies was simply presenting the e-invoicing solution Tradex value proposition as, “the more you use it, the less it costs” ⁽¹⁾. 

To which the AVP Marketing (data analytics) Hugo Sousa said, when I floated it by him, “that’s brilliant, and it’s also supported by the data!”.

Here’s Causeway’s Tim Cole mentioning the Parliamentary Enquiry on e-Invoicing that reported that £2bn can be saved in the public sector with the adoption of electronic invoicing, such as Tradex: “If the UK economy can unlock that £2bn it’s a game changing opportunity for us all.”

Note:

(1) The science behind ‘the more you use it, the less it costs’ below, with thanks to Wikipedia:

“In economics, the Jevons paradox (/ˈdʒɛvənz/; sometimes Jevons effect) occurs when technological progress increases the efficiency with which a resource is used (reducing the amount necessary for any one use), but the rate of consumption of that resource rises because of increasing demand.”