Author Archives: Stuart G. Hall

About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

MacGuffin MVP testing proposal

Posted on by
Reply

MVP testing is taking place in partnership with De Montfort University, Leicester.

Vision: a mobile app to inspire people to easily and simply create a short video of their experience after watching a movie/film.

Aim: the aim of this project is to discover whether the concept and the MVP created with developer used to test that, will demonstrate there is an app worth progressing from a user perspective.

Background: please see the two brief presentations which laid the groundwork for understanding the value of a social app that creates social ‘buzz’ around a movie from a company viewpoint.

The key to unlocking success lies essentially in elevating positive buzz about a film before it premiers and to sustain this beyond the first weekend opening weekend for as long as possible. And for a social tool which can be rolled out cross-market to further optimise global social media marketing ROI in the form of ticket sales.

Challenge: from a bottom up pov there are a number of well-known movie review sites such as Rotten Tomatoes and IMDB, which originated in Bristol UK. What they lack is a real focus on the individual moviegoer’s personal perspective on the film they have seen, in Vine like style!

MacGuffin app: what the MacGuffin aims to do is give people the opportunity to create a short video straight after watching a film, and share that with their friends and the wider MacGuffin community.

It’s is intentionally both a movie review app and a way to express whatever you felt after watching a film, whether trivial or not, the movie is a powerful means to inspire an emotional response, so why not have the opportunity in the same medium to record your own response?

Testing: to date a prototype or MVP to use the jargon of the lean startup model has been created. This simply allows for more rigorous testing of the concept, the aim of this project.

Currently, clips are created using the Instagram video facility and then imported automatically into the MacGuffin app using the #MacGuffin2013 hashtag, and the individual #moviename hashtag.

We believe this is sufficient to allow people using the Instragram mobile app to record their feelings after seeing a movie, and to tag and share this.

 

Why Leicester’s position is so key to the Wars of the Roses

Posted on by
Reply

image

My comment in The Independent today:

“It’s not quite correct that the Battle of Bosworth, where Richard III was slain, brought to a close the Wars of the Roses. Two years later at the Battle of Stoke Field in 1487 the Yorkists fought their last stand. The two battlefields are just 44.6 miles from each other. This adds to the historic importance of the city of Leicester, which lies between them, and where the body of Richard III was found.

“So far the debate about where Richard III should be buried has not considered the importance of Leicester in this strategic context, at a pivotal location between the final battles of the Wars of the Roses, and where the last English King to die in battle was buried.”