Author Archives: Stuart G. Hall

About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

Question on marketing / growth strategy for my sports app

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Question on marketing / growth strategy for my sports app (http://www.850sportsapp.com). I’m about to take on investment so let’s say I had £30k to spend on growth but have a target of 30k installs, what would you do? Would you optimise CPC ads to try and get a £1 CPA (installs) or would you go for something less measureable, more risky but with the potential to hit that number with that money? If so which channels would you try?

850 Sports App
When it’s 10 to nine and you just want to know what happened in the sports before you get into the office, 8:50 will give you a summary of everything you need written by sports journalists within a simple, beautiful app.
850SPORTSAPP.COM

Three key marketing takeaways to ensure positive revenue

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Three Key Takeaways

  1. To have efficient marketing, you need to know where your customers come from and which channels bring the most valuable customers. KISSmetrics has an automatically tracked property called Channel. It categorizes people into seven different channels based on their referrer.
  2. In the KISSmetrics funnel and revenue reports, you can segment people by any property, not just channel. Using KISSmetrics’s channel segmentation, you can get an understanding of where your customers come from. Since KISSmetrics connects every touchpoint to your customer, you can get the very first touchpoint and the very first channel that brought someone to you. You’ll be able to see how the channels at the very top of your funnel perform.
  3. When you know who is sending you visitors and customers, you’ll know where to target your time and money. You’ll also see which channels don’t work. Simply put, channel segmentation allows you to make better marketing decisions.

With thanks to KISSmetrics blog post on ‘Using Channels in KISSmetrics to Learn Where Your Most Valuable Customers Come From’.

Simple metrics count