About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

“Collaboration not competition” at MBJ Launchpad startup event

The MBJ Launchpad £200K competition video is now live, check it out, with me in mentor and judge role. (More notes to follow..)

Plus check out the live blog from the night on 22 October at Google Campus!

http://twitter.com/AvennuTeam/status/657244318802034688/photo/1

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And the winners are MoonROK!

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Its now between MoonROK and SocialBelly!

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Runner Ups: (no particular order)
i2i
beepbeep
Avennu

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1 Winner and 4 in Second Place.

Took them a bit longer due to a tough choice.

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15 mins break before final announcements.

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Topics touched by questions: next steps, dating apps, conversion rates, sustainability of business model, favourite foods.

Smashingly handled to be honest.

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Yet another strong pitch. Now onto questions before the panel go off and make a decision on who wins the £100k development plan from MBJ.

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Food is just the beginning, aiming to actually disrupt how people socialise.

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A 2am meeting that’s already generating revenue by bringing people together over meals with strangers.

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Final pitch by: Social Belly

BRINGING YOU A SENSE OF BELONGINGNESS

Help to make moving to a new city easier.

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Questions posed on: venue incentives, vetting, competition and automation.

All answered easily and with confidence.

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Well presented, with a strong understanding of their market. Currently NY-only but with big plans. Now onto some questions from the panel.

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Already funded current version through Kickstarter.

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9/10 creative spaces in NY do NOT offer online bookings. 60% of the time, event spaces are vacant.
$127m is lost potential revenue in NY alone!

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Up next: Avennu

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Some gruelling questions from the panel about marketing, automated cars, and competition.

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A well structured and well thought through pitch. Now onto Q&As.

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Aim to create efficient cities and connect people through technology.
Combination of: parking logistics, connecting drivers in big cities and a mobile parking app.

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70% of world population with live in a city by 2050.

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Up now: BeepBeep

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Quick 15 min break before the next 3 pitches.

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Interesting to hear how the K-pop fans buy CD’s as collectibles as oppose to utilities.

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Very strong pitch with steady and impressive numbers, as well as a big plan for what’s next.

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K-Pop generated $5.3bn export revenue in 2014, via 21 million fans worldwide.

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Lots of head’s bouncing to K-Pop samples!

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Up next MoonROK

Aiming to be the world’s premier source of English K-Pop news and entertainment.

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i2i network fielding the judges/mentors questions well.
Questions about regulation, community and alternative revenue channels.

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UK Crowdfunding in last 6 months: More than £80,000,000 invested through more than 100k transactions

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First up to pitch: i2i network

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They are:

Michael Smith – Head of Marketing at IBM
Stuart Hall – Former head of SEO @ eBay – MBJ Advisory board
Sargar Sarkar – Former head of corporate communications @ Morgan Stanley – MBJ Señor Advisor / Private Marekting consultant
Cathy Han – Corporate lawyer @ DAC Beachcroft – head of DAC startup lab team
Heather Darnell – Director of Ask-The-Boss financial advice

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Short and sweet keynote done. Now the mentors/judges are just introducing themselves.

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How Meta!

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As I said, teams are ready!

Mentors/judges are here now too and the audience is starting to fill up.

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Teams are ready. People are starting to arrive. So much energy already!

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A lot of excitement as the teams get ready to pitch tonight. There will be a short break in the begging of the Live Blog, as I’m proudly delivering giving the keynote. But I’ll be right here updating you all each and every pitch, right until a winner is announced this evening.

Growth hacking within the enterprise – an exercise!

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At one level this exercise is simply to get people to think about how forgotten features can have value for customers. But at another level it’s about educating the entire team to have a more growth hacking mindset.

In a nutshell: what is different about growth hacking is picking small specific point, and leveraging that for big gain.

The exercise then is to get teams (5 in each group) to look at their current activity in their division or business unit, and pick an example where if a product or activity was tweaked/improved it would have a significant impact. Or to put it more succinctly to “hyper-focus” on that “a-ha” moment” customers might have in using a new product, and amplifying that to potential customers to drive adoption. Or it may be that one team member has a ‘golden nugget’ of customer-related info (thinsliced insight) they now have the chance to share in this competition context to come up with a winning idea.

(After all, it’s not the size of the dog in the fight, but the size of the fight in the dog.)

Ideally the person running this exercise would give ideas of tools that could prove that, which teams could pick to show how they would have the data to support their growth hack, with success not being revenue necessarily, but a result of a significant growth in customer attention, acquisition or retention.

Winner of this mini competition is the team which has biggest potential difference from small tweak to large biz impact.

Update: while I can’t go into detail this exercise I ran at Causeway Technologies resulted in over a dozen campaign and product ideas, with one I am already working on with a potentially significant cross-company impact, around an email automatically sent out to customers that is ripe for the addition of ‘powered by’ marketing messaging.

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