Looking at the importance of getting your crypto community on board seems to be a relatively easy ask for most blockchain startups. Using existing well known platforms like Telegram and Slack makes it seems a ‘no-brainer’. But could there be more to the value of community involvement suggested by the usual mix of airdrops and competitions?
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Peter Nyiri of Funnel Xpert recently got in touch with a link to an interesting article on how to fix your marketing funnel.
It inspired me to check my own attempt on funnel marketing. I found this presentation from just before I joined the blockchain space in mid 2017, which I pitched to image marketplace Picfair. In fact one other thing I like about it, to use as material to review conversion theory with the help of Peter’s article, is the use of pics I took in Brazil ten years previously for the presi slide backgrounds!