About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

Growing the power of small networks

“Many people with small networks have just as much influence as a few people with large networks,” says David Armano, VP at marketing firm Critical Mass (5,582 Twitter followers). Excellent blog you’ve got there David.

Funny, I said pretty much the same thing about the value of small networks in discussions about what makes an online community work best last week. Along the lines of instead of trying to make one big community to use microblogging within a site to allow many mini-communities to flourish. Then allow cross-over. After all you’ve got (as with all community development) to start off from where people are ‘at’.

Networks vs communities

“I do see opportunity for traditional online communities to take a new look at member profiles and how they can be used build identity. Participation in discussions should not be the only way to have an identity in an online community. ” (Commoncraft, 2004)

To summarise in my words: social networks = linking via people’s profile & their interests, so don’t need to post to be ‘active’. Online communities = linking around discussions.

  • Is there a hybrid case here in late 2008 and what would it lool like?