Author Archives: Stuart G. Hall

About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

The difference between B2C and B2B communities

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Interesting comparison on the difference between B2C and B2B communities from B2B expert Vanessa DiMauro who says on the community managers’ forum e-mint: “B2B online community building is less common than B2C communities and is just starting to garner attention in the media. I have been working exclusively in B2B for many years and i can say the entire strategy, process, rules and metrics are very different than b2c.” Sound interesting to you too?

Worth also checking out Vanessa’s Leader Networks White Paper (pdf) on the subject of creating professional peer-to-peer communities.

One final thought from discussion on e-mint is that for B2B community management it helps if you have some business experience to bring to bear. For example Vanessa’s presentation makes clear B2B communities benefit from simple presentation, not overloading with information. One further issue would be to discuss the pros and cons of anonymity in this B2B space, and possibly the value of profiles. One to come back to, for sure.

See below for her slideshare on this subject:

Social Networking for Business: How is it different?

Holy Bones, Leicester

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The news that Amplified Leicester is now looking for participants came through today. Sign up below if you want to get involved..

Holy Bones, LeicesterPhoto by Stuart Glendinning Hall

Holy Bones, Leicester
Originally uploaded by Stuart Glendinning Hall

Brighten up the winter in an exciting Leicester experiment and learn some 21st century skills. We’re looking for people who are open-minded, enthusiastic and curious.

Amplified Leicester is a city-wide experiment to

– explore diversity and innovation

– build a network across diverse communities

– create, share and develop new ideas

– use social media like Facebook and Twitter as an amplifier

This is an opportunity to work with people you might otherwise never meet and learn how to:

– benefit from Leicester’s huge diversity of people and cultures

– generate lots of new ideas quickly

– think like a futurist and see the bigger picture

– organise and collaborate better

– be persuasive in different social situations

– share and develop creative ideas

– manage the stream of information which bombards us every day

– choose the best people to collaborate with

– make the most of different kinds of resources – social, economic, creative

Participation is free of charge but places are limited. Deadline for applications Friday 11th September 2009.

Find out more and download an application form from http://www.amplifiedleicester.com

For an informal chat, please contact Sue Thomas or Thilo Boeck:

Sue Thomas t: 0116 207 8266 e: sue.thomas@dmu.ac.uk
Thilo Boeck t: 0116 2577879 e: tgboeck@dmu.ac.uk

Amplified Leicester is managed by the Institute of Creative Technologies, De Montfort University in partnership with the DMU Centre for Social Action and Phoenix Square Digital Media Centre. The project is commissioned and supported by NESTA, an independent body with a mission to make the UK more innovative.

“A group that thinks in diverse ways will address a problem from many angles.” Charles Leadbeater, The Difference Dividend