Author Archives: Stuart G. Hall

About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

How MC Hammer is using social media to monetize his brand

Posted on by
Reply

MC Hammer at the 140 characters conference in NY talks about behaviour, & ups the value of the likes of Twitter for staying in the feedback loop, and monetizing his brand by staying in control of access:

MC Hammer: The behaviours have shifted right now. 140 characters 24 months ago was very trivial some of the conversations..why would you tweet this, why would you tweet that, all those things; and then they started to grasp the understanding of the business implications and how we could effect our customer relations, how we could effect mobilizing an audience – so studying the behaviour..so that’s what excites me right now.

Q: How are you using social media?

MC Hammer: Very strategically. I’m using it to shape behaviour, to stay in the feedback loop, to have a firm understanding of the totality of me as both humanising my brand as a person and the extended relationship between me and my audience…transparency is the key going forward. You as the brand control that access rather than a third person who monetizes seeing you where you are, sending their photographers, taking it and saying wow you are on TMZ.

See the full 15 minute conversation.

PS: Hammer says MySpace is now ‘old school’. He goes on to mention the value of the ‘total stream’ of tweets which give a picture of the business and the personal over many months. And references a recent lunch meeting with a guy from Salesforce.com and musician Neil Young to how to maximise the use of Twitter for artists.

His tip for interacting with people with a negative mindset on Twitter? Use the ‘block’ function. (He gets a round of applause fromthe audience when he says if he wants negativitity for his barnd or business he needs only turn on his TV).

Conversely he highlights people ‘doing good & doing well’ as an under-served market.

Digital Economy Act reply from Stephen Timms MP

Posted on by
1

Reply below from Stephen Timms office on what is now the Digital Economy Act; shame I missed asking him about it the day before yesterday when he had a stall outside Primark on the fine Edwardian style High Street North in East Ham but I was busy preparing for a meeting with an agency who’s clients include Sony Pictures (Sony Pictures maybe one of the first customers for Twitter’s new resonance advertising called ‘Promoted Tweets’ I understand from yesterday’s BBC news piece – hence the mention:-).

Anyhow, pardon the digression the reason for which may become evident shortly – for your kind consideration the letter published below. Any comments?

14 April 2010

Dear Mr Hall,

Thank you for your email of 7 April to Stephen Timms, about the Parliamentary scrutiny of the Digital Economy Act.

The Minister receives a large amount of correspondence every day and is unable to respond to each one personally.  I have been asked to reply.

The Act received extensive scrutiny during its passage through the House of Lords and was considered and approved by the House of Commons before it gained Royal Assent.  In addition the Act was also widely considered by a number of Parliamentary Committees.

A full Commons scrutiny process would have been everyone’s preference, but the calling of the election meant there was insufficient time.  I heard very little suggestion from parliamentarians that the Act should have been abandoned.  Rather, all Parliamentary stages were completed during the wash-up, an agreed process undertaken by the government of the day to conclude Parliamentary business before prorogation.

Yours sincerely,
Picture (Metafile)
Johanna Walsh
BIS MINISTERIAL CORRESPONDENCE UNIT