Author Archives: Stuart G. Hall

About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

Witty comment on customer expectations

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Saw this witty comment on people’s expectations around products on an Engadget piece regarding the new Google TV launch:

Man people go off-topic fast… can’t we just comment on the actual product instead of making useless comparisons?

“Get an Xbox instead because of X & Y”
“Instead of an Xbox get a PS3, because it offers Z & X”
“Yea but why a PS3 when you can just get XBMC, you can do Y & Z”
“Forget XBMC, just get Plex because it does W & T”
“Or just get an iPad w/ HDMI so you can do Z & W”
“Ew don’t get an iPad, get a Transformer Prime because W & Z”
“Or get a computer, since it does X, Y, Z, O, M, G, S, T, F, U”
“A computer can’t move, get a car because it seats at least 4 people”

Sony’s Pinteresting strategy

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“When you are preparing for the launch of this kind of strategy, it’s helpful for your team to begin by using the platform personally. Next, it’s important to research existing brand pins in the community. When Sony searched Pinterest, they found a lot of gadgets as they expected but they also found a lot of old school products and pictures of fan made products such as Sony walkman shaped cakes.

“By knowing what fans wanted, this allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in house and in its archives.”

Full piece here.

Great excuse to add the WP pinterest plugin too..