About Stuart G. Hall

Making a positive difference one day at a time. #London #Leicester

The Birth Of Silicon Valley

Nice short story in the Fast Company on the birth of what’s now known as ‘Silicon Valley’ by a group of 8 guys who fell out with their boss, and secured the very first VC funding:

Most of the modern technology that we hold dear today–from laptops to ATMs to iPhones–probably wouldn’t exist if in 1957 a group of eight young geniuses hadn’t banded together and left their brilliant but maniacal boss, William Shockley, to form the first venture-backed startup.

Dubbed the “Traitorous Eight” by Shockley, the colleagues, who included future Intel cofounders Gordon Moore and Robert Noyce, would go on to build the first practical integrated circuit and the first wave of Valley companies. One of the eight, Jay Last, now 83, recalls how it happened.

Shockley was a brilliant scientist but a terrible manager. He’d won the Nobel Prize for inventing the transistor and started trying to make an impossible device that didn’t work. So he took it out on us. We complained to Arnold Beckman, who funded Shockley Labs. At first he sided with us, but when we confronted Shockley, Beckman left us adrift. We knew we couldn’t keep working there.

One evening we met at the house of Vic Grinich [another member of the Traitorous Eight] to talk about our next move. We were all downhearted, sitting in this dark-paneled room. We could get jobs easily, but we liked working together. That night, we made the decision to find some way that we could work as a group. But we were asking, How can we get a company to hire a group of eight people?

We sent a letter to Hayden, Stone & Co., a firm that the father of Eugene Kleiner [another member of the group] knew, telling them what we had to offer. Art Rock was a young guy working there, and he had the wit not to throw our letter in the wastebasket. He and his boss, Bud Coyle, flew out to meet us and told us about this novel idea that was really the start of venture capital. Art said, ‘The way you do this is you start your own company.’ We were blown away. There was no concept of funding a group back then. Hayden, Stone agreed to find us a backer.

After being turned down by 30 people, we met with Sherman Fairchild, whose father was one of the first IBM investors. He invested $1.5 million in our group to create Fairchild Semiconductor. The eight of us, plus Hayden, Stone, owned the company, and we had a buyout option after a five-year period. We didn’t realize at the time the legacy we’d leave. If you trace the family tree, several hundred companies came out of Fairchild. I helped start Silicon Valley. Thank God Shockley was so paranoid or we’d still be sitting there.

How to make money out of your online community (and keep them happy)?

In answer to a question on the community manager’s Yahoo group e-mint I came up with a quick suggestion:

One non-intrusive way might be to allow relevant companies like Sony access to your community for a set fee to ask questions for a set time, for example.

I know this can work as I have done community management training for a company in London which sets up communities on that very basis, for market research purposes.

I also know in the movie industry of a site like http://moviepilot.com/ which gives fans the chance to follow news about specific movies before they premier, and in return builds a fan base for those movies;-)

Shopping.com UK featured members

But don’t just take my word for it, check out Sue’s response to this question raised by Patrick O’Keefe:

Forgot to add: A Vendor section in the forum can work well too. In order to keep the vendors contained though it should be stated at the beginning of the agreement that their own Vendor section will be the only place that they would be allowed to personally interact with the membership. I think a Vendors section can be quite helpful in many ways, including:

  • Community members will have a direct avenue to the advertiser to ask questions about the vendors products and services.
  • Allows the “vendor” to be in charge of moderating their own section giving them complete control over the type of postings/topics made in their section (within community guidelines).
  • The vendor’s products/services are easily found within the community, but they do not infringe on discussions that are taking place elsewhere on the site.

I think the interesting concept that moviepilot.com offers though is for an enterprising agency to offer a service to companies to find relevant fans/influencers on niche communities. And to work with community managers to help generate income for them that helps sustain their growth. Kind of how Lithium currently sells the value of its community platform to potential customers, by making it the ‘hub’ for social commerce activity:

“Lithium helps you bring your static website alive with social conversations. Deploy Lithium Reviews and Q&A on your product pages to increase conversion rates and average order value. You can also draw customers into conversations by promoting Lithium Blog posts, Knowledge articles, hot Forum topics throughout your site.”

Which is great, but for a company like Sony it’s a case of ‘belt and braces’ of having both such a branded community, and also for specific campaigns being able to reach out to target communities to promote new products, ask for feedback, etc. And that’s why community managers can potentially both help their revenue and benefit their members.