It feels a little like the heady days of the ICO boom of 2017/18 again with the rise of meme tokens, which have captured crypto investor’s attention following DogeCoin’s 14,000% rise in value in the first six months of 2021. Back in the ICO boom scores of crypto projects backed by little more than whitepapers and a compelling story pulled in newbie investors keen to benefit from the spectacular gains on offer. When the ICO market collapsed, and the lack of any real utility for most of these tokens became clear, as well as leaving people out of pocket it also left a question mark over the long-term value of crypto ventures.

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