Monthly Archives: October 2012

My creative contribution to ‘Skyfall’

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As it is the official premier of James Bond film ‘Skyfall’ today (though it opened in LA yesterday?) I wanted to post my contribution to the event from a Sony business pov.

Bond TV advert

Bond also involves the theme of ‘product convergence’ with Sony looking to use the film to show Bond use many of its different devices, from Xperia phone to Vaio laptop. And in consumer terms it’s looking to prove to customers that it’s worth investing in inter-connected Sony devices. For example my little Xperia mini pro also works as a remote control for my Bravia and Google TV box.

To help bring this potential to life my suggestion is pretty tried and tested:

1. Post a competition on Facebook for people to show a short video of their use of old and new Sony devices, and display their creativity.

2. The winners get invited to a day long ‘hackathon’, where they will get to play with all the best Sony devices, to create something exciting.

3. The day and the end result will also be video’d of course.

4. The winner will get further coverage, and it would be good to have one VIP creative on hand during the day in Apprentice like fashion to hand out advice, and to help judge the end result.

So what do you think, does it fly?

 

Want a practical complexity heuristic?

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Update: 7 May 2016

What I didn’t explain is the hard part is figuring out what the parts are, and how they fit together. But there’s a good example in my upselling solution blog post, on how I figured out what imho was blocking growth at Causeway, with the help of expert ‘sales hacker’ Richard Harris. I guess the exec team at Causeway have found their own way to a solution, with the business transition to SaaS.

There you go, click on the pic for the three tweet answer, thanks.

Beware: this is not ‘top level’ thinking. This is a heuristic.

PS: I came up with all this a day after staring in to the sky whilst waiting for the morning minibus to Sony in Weybridge – and after tweeting about a strange line in the sky – by chance stumbled on the origin of the phrase ‘Occam’s Razor’ which is relevant to the design of heuristics: “One should not increase, beyond what is necessary, the number of entities required to explain anything.”

The answer to my question – ‘Ockham Stack’ (see Q & A below with @CoxeyLoxey) – is named after the village in Surrey where William of Ockham, the guy who coined the phrase Occam’s Razor, came from. So hope that didn’t increase beyond what’s necessary, the # entities required to explain it!