Monthly Archives: February 2010

Telligent Community is on the move!

Posted on by
1

Telligent has announced the availability of Telligent Community 5.5 and Telligent Enterprise 2.5.

The new releases include enhancements around extensibility, performance, flexibility and ease of adoption and represent the company’s ongoing commitment to innovation in the areas of community and collaboration software.

  • Telligent Community is an external-facing community application that enables organizations to listen to, learn from and improve conversations with customers, partners and prospects.
  • Telligent Enterprise is an internal collaboration software application that promotes a productive and efficient corporate culture. Collaboration between employees is kept private and secure

Both products are built on Telligent Evolution, an award-winning collaboration and community platform that enhances integration and allows organizations to create applications to meet specific business needs.

In addition, the following will be released in March 2010:

  • Telligent Analytics 3.5 provides dramatic improvements in performance and ease of use to our comprehensive analytics software that allows organizations to quantify user engagement both inside and outside of their communities.
  • Telligent Evolution Platform SDK provides development capabilities to extend the existing applications and build new applications on the Telligent Evolution platform. It enables customers and partners to easily integrate the Telligent Evolution platform with enterprise systems, such as Microsoft Office SharePoint Server (SharePoint), which organizations already depend on for content management, document management, customer relationship management and other specialized functions.

Telligent will host a FREE live webinar and product demonstration featuring Telligent founder and chief technology officer Rob Howard on: Thursday, February 18, at 11 a.m. Central US time (5pm GMT).

You can register for the event here: http://tinyurl.com/telligent-webinar

On another note I am also pleased to let you know that Telligent was recently named an InfoWorld 2010 Technology of the Year Award winner!

Each year, the InfoWorld Test Center picks the year’s best hardware and software for business and IT professionals. The winners represent the best and most innovative products to meet the test bench each year, leading the way in the data center, in the cloud, on the desktop, or in software development, security, collaboration, or mobile computing.

InfoWorld named Telligent Enterprise 2.0 ahead of both Jive and Socialtext, praising Telligent’s integration with SharePoint and ability to meld collaboration features with community sites both internal and external. Another high point according to InfoWorld was Telligent’s social analytics capabilities. In addition, InfoWorld predicts big things for Telligent in 2010.

You can read the full article here: http://www.infoworld.com/d/infoworld/infoworlds-2010-technology-year-awards-458?page=0,8

Accenture’s three tips to successful monetization

Posted on by
1

This just popped into my inbox, and thought it worth sharing. Reminds me of a workshop I did last year about changing the relationship of member organisations to its members from one based on transactions, to one based on conversations & relationships. Anyhow, easier said than done I’m sure…

If companies are to effectively monetize the digital relationship with consumers, they must get three things right.

Engage consumers through relevance and dialogue. Companies need to improve their ability to engage and influence consumers through relevant and timely experiences based on their interests—engendering loyalty and profitable behaviors. This means adopting a truly digital mindset. The age of push marketing is behind us. What counts now are dialogue, engagement and relevance.

Use technology to deliver a customized digital experience with a more predictable cost structure. Companies must adopt more flexible and scalable technology platforms capable of creating a tailored experience for consumers over both online and mobile channels, and they must do it with a more predictable cost structure over time.

Establish revenue models based on the success of relationship building. The ability to engage consumers with relevant and customized experiences becomes, then, the basis for monetization. Instead of focusing on inputs such as numbers of banner ads or page views, companies—especially media and entertainment companies—will be able to focus on relationship-based outcomes: a known quantity of consumers whose interests are well understood. Digital channels that can deliver consumers with established interests can charge handsomely for that capability.

In short, engagement, relevance and customization lead to longer-term relationships. And those relationships are the key to digital monetization.