New President, New Website

Loved this joke from the Onion on Obama’s new web strategy. More fun though less enlightening than the piece in Wired Magazine.

WhiteHouse.gov, the official website of the president and vice president, was relaunched Tuesday and includes links to Obama’s weekly video address and a blog. What do you think?

Asian Man
Mark Judson, Accounting Clerk
“I question the ethics of Rahm Emanuel’s ‘Blind D.C. Gossip Items’ page, but it is pretty dishy.”
Old Man
Scott Carpenter, Aircraft Deicer
“I’m going to miss the ‘Those Who Should Die’ feature on the old site.”
Old Woman
Kristina Keyton, Pharmacy Technician Instructor
“Finally, a president who understands technology. Oh, and human rights. And climate change, foreign policy, and the Constitution.”

Techlightenment makes sense to me

Went to the techlightenment presentation at the Hub in King’s Cross last night, thanks to Deirdre. Nice people, interesting concept with very cool ROI case.

We are very social

We are very social

Their pitch: “Google don’t have a monopoly on groundbreaking approaches to online advertising. Indeed new techniques Techlightenment have pioneered are trumping Google in terms of cost per click (CPC), conversion rates and early stage reach.”

My response: “I like the idea that it combines the best of the ‘longtail’ concept with the best of mass marketing – aggregating small targeted audiences into a large more highly receptive audience (in fact I’ll use that line in my blog!)”.