Five of the best from the CEO of Forrester Research. Like the point about the relationship between the time it takes and views on the site. The more the views the more time is likely to be taken up. BTW the CEO of Forresters complains he had a ‘cheat sheet’ 6 pages long. Bet I could have got that down to 3 pages with a bit of effort! I mean if you can produce a new web content style sheet for the General Medical Council, anything else is pretty manageable.