Monthly Archives: June 2008

Lifestreaming ahead

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Hmm, having got in with Twitter I see the nice feature of MyBlogLog where you can link to your other ‘services’ like Flickr.  PS: Glad I’ve joined the bandwaggon now that Twitter Announces Their Funding, Calls Itself A Communication Utility

MyBlogLog adds FriendFeed, Magnolia and ThisNext to list of services

MyBlogLog is lifestreaming your lifestream.

We’ve got a ton of new information for you guys to share on your profiles! We just added ThisNext, Magnolia and FriendFeed to our list of services that we use to feed New with Me.

MyBlogLog now displays all of your FriendFeed comments and likes as well as updates from other services that you have added to FriendFeed. With comments, we’ve been looking for a way to highlight the great discussions going on at FriendFeed. Sharing your comments are a great way to point people to your activity over there. For the additional services, we do the de-duping for you so if you’ve got your flickr ID on both FriendFeed and MyBlogLog, not to worry, we’ll filter out the duplicates from FriendFeed and keep it fresh. If it’s a service we don’t carry, such as a GTalk status messages, all the more grist for the mill.

Wanna share shopping recommendations? Load your ThisNext ID into your services and let people know what’s on your list!

Last but not least, you can finally show off all those cool bookmarks you’ve been saving on Magnolia too!

Making Microsoft Cool

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Like a lot of people who’ve had chance to work with Microsoft it comes as no surprise that they’ve realised it’s time to deal with their image problem in the market place. Check out the musings of Red Slice, for example. In ‘Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?’ this dilemma has fallen to an ad agency, Crispin Porter + Bogusk, which has been handed a new $300 million consumer-branding campaign.

When I skimmed the article in Fast Company (the link url reads nicely ‘\believe-it-or-not-hes-a-pc.html) last night on the way to the Nlab dinner in Leicester I was intrigued by how great a challenge it is:

“To try to be cool is to not be cool. To chase cool, you’re chasing something that already exists, which means you’re always going to be on the wrong side of it, you’ll always be following.”

“I think we’ve learned that when you take on these kinds of odd relationships with big companies that need a kick start, the motivation to overcome those suspicions is a lot of the fun.”

“I suspect what Microsoft would most like to instill in people’s minds is they are innovators and leaders, and that’s what they think of as being cool.”

So good luck to them. I asked the gut on the train up who had a Mac what he thought was cool about MS and he said XBox. As an older nerd I would say the simplicity of Windows 95. And I suggest playing with the bad haircut theme noted at the launch of Windows 95.   Continuing the bad haircut theme, the original MS team from 1978, and updated, left to right.